Swarovski Jewelers Makes Foray Into Nigerian Market

By Benjamin Omoike

World leading producer of precision-cut crystals for fashion and jewelry, Swarovski, has expanded its luxury fashion operations and craftsmanship to Nigeria with the recent opening of a store in Ikeja, Lagos.

Located at the Ikeja City Mall in Lagos, the Swarovski store is the perfect destination to shop for exquisite affordable luxury pieces for the neck, fingers, wrists and more.

Speaking at a press parley announcing the opening of the store, Swarovski Regional Manager Africa, Mr John Burns, stated: “Our new store in Nigeria aims at offering our discerning customers in the region a delightful experience as obtains in our other stores across the world. It also marks our foray into the Nigerian economy which we recognise has tremendous growth potential. It is, therefore, a perfect avenue for us to share our commitment to excellence, a sense of creativity, surprise and delight.”

The addition of the Ikeja store to approximately 4,000 Swarovski stores in over 100 countries creates an employment avenue for Nigerians to join the 29,000 global workforce of the Swarovski Crystal Business.

In addition, Jennifer Obayuwana, Executive Director of Polo Limited; the official retail partner for Swarovski in Nigeria, stated that the same assurance of quality that Polo has been known for since inception has been brought to bear in the partnership with Swarovski.

Therefore, she added, jewellery lovers have a guarantee of authenticity and excellence.

“John’s presence is a seal of originality that Swarovski Nigeria is a part of the global Swarovski family,” she said.

Speaking further, Head of Marketing and Communications, Esosa Osagiede said, “We are delighted to be able to make the dreams of Nigerian luxury jewellery lovers a reality, by offering best-in-class jewellery. The Swarovski store parades choice pieces to excite those who know and prefer the best.”

Swarovski Nigeria is a mono-brand store managed by POLO Limited; the premier luxury retailer in Nigeria reputed for parading the choicest brands of watches, writing instruments, leather goods at Polo Luxury and high fashion pieces at the fashion Mecca- Polo Avenue. The Polo Limited is the official retailers of premium luxury brands such as Rolex, Chopard, Longines, Bovet, Mont Blanc, to mention just a few. Polo limited through the Polo foundation caters to the educationally disadvantaged children in Lagos. 

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