Female Entrepreneur, Hafsah, Invents Digital Platform To Boost SMEs In The North ..It’s ‘Amana Market’

Hafsah Jumare
A local trader taking advantage of Amana Mobile app to boost his business.

By Bukar Bolori & Gbenga Akingbule

A female entrepreneur from Northern Nigeria has invented a digital application (app) to boost small and medium businesses in the region.

The entrepreneur, Hafsah Jumare, a behavioral economist has floated a social app that can digitally link local startups in northern Nigeria with bigger markets across the globe.

This app according to Ms Jumare, who is the Chief Executive Officer of CoAmana, an enterprise that  “offers a simple platform to deliver digital market opportunities to MSMEs, aimed at  addressing the core issue of poverty that seems endemic in the 19 northern states of Nigeria.

She told journalists that her novel idea, though alien to the reluctant northern investors, has begun to catch the fancy of some state governments in the poor region. 

She revealed that her digital app is already on the Google Play Store. 

According to her, the digitally-driven Amana Market, a first of its kind digital marketing platform in the grossly deprived region, is helping the locals do business in a more organized way. 

She said: “Amana Market, is a complete solution that links the MSMEs to information, capital and customers.

“Our product allows them to play in a bigger market through the web, mobile app, and SMS.” 

Jumare said: “Despite the Northern investors skepticism and general lack of inspiration about digital marketing, Amana Market, has in its initial pilot phase connected 120 small business owners to buyers and the broader market.”

She added that: “We aim to reach 10,000 business owners in Kaduna State by June 2020.”

The young CEO explains that “CoAmana develops social technology to enable livelihoods development in Nigeria.

Founded in 2018,  CoAmana is made up of a diverse team of scientists, value chain experts, software engineers, and data scientists. The company identifies sustainable business cases by focusing on the societal gaps that prevent people from charting their own pathways out of poverty and develops commercially-viable, market-enabling technologies to close those gaps. 

Despite challenges like uninspiring attitude of northern investors couple with the patriarchal nature of the region, which gives women and young one’s little opportunity to excel, Ms. Jumare said already CoAmana is working with the Kaduna State Government, as the pioneer state for her initiative, “to expand opportunities for micro-businesses within the state. 

“The platform has connected small businesses, from farmers to tailors, to this digital market designed specifically for them, giving them market opportunities that they would otherwise not have.”

21 thoughts on “Female Entrepreneur, Hafsah, Invents Digital Platform To Boost SMEs In The North ..It’s ‘Amana Market’

  • March 13, 2021 at 6:43 am
    Permalink

    914170 133805A person necessarily lend a hand to make severely posts Id state. This is the quite first time I frequented your web page and to this point? I surprised with the analysis you created to make this certain submit extraordinary. Magnificent method! 751978

  • March 27, 2021 at 3:33 am
    Permalink

    88550 430926 Youre so cool! I dont suppose Ive read anything like this before. So nice to discover somebody with some original thoughts on this topic. realy thank you for starting this up. this web site is something that is needed on the web, someone with slightly originality. beneficial job for bringing something new towards the internet! 781869

  • May 21, 2021 at 3:08 pm
    Permalink

    585076 488909Quite interesting subject , appreciate it for posting . 983829

  • August 22, 2021 at 7:29 pm
    Permalink

    I simply couldn’t depart your site before suggesting that I really loved the standard information a person provide to your guests? Is gonna be again often in order to check up on new posts.

  • August 28, 2021 at 6:33 pm
    Permalink

    Hurrah, that’s what I was seeking for, what
    a stuff! present here at this webpage, thanks admin of this web site.

  • August 31, 2021 at 12:16 pm
    Permalink

    Woah! I’m really loving the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between superb usability and
    visual appeal. I must say that you’ve done a amazing job with this.
    Also, the blog loads extremely fast for me on Chrome. Excellent Blog!

  • August 31, 2021 at 1:59 pm
    Permalink

    Wow that was strange. I just wrote an really long comment
    but after I clicked submit my comment didn’t appear. Grrrr…
    well I’m not writing all that over again. Anyway, just wanted to say wonderful
    blog!

  • September 1, 2021 at 12:27 pm
    Permalink

    Great post! We are linking to this great content on our
    website. Keep up the good writing.

  • September 2, 2021 at 7:07 am
    Permalink

    It’s going to be end of mine day, except before finish I
    am reading this wonderful piece of writing to improve my experience.

  • September 4, 2021 at 9:28 am
    Permalink

    Thank you for the good writeup. It in fact was a amusement account it.

    Look advanced to far added agreeable from you!
    By the way, how could we communicate?

  • September 5, 2021 at 8:43 am
    Permalink

    Its like you read my mind! You appear to know so much
    about this, like you wrote the book in it or something.
    I think that you can do with some pics to drive the message home a
    bit, but instead of that, this is magnificent blog.
    An excellent read. I’ll certainly be back.

  • September 8, 2021 at 10:16 pm
    Permalink

    It’s actually a nice and useful piece of info. I’m happy that you shared this helpful information with us. Please stay us up to date like this. Thanks for sharing.

  • September 9, 2021 at 7:43 am
    Permalink

    Wow, marvelous weblog format! How lengthy have you ever been running a blog for? you make blogging glance easy. The whole glance of your website is excellent, as neatly as the content material! firmonet

  • September 13, 2021 at 12:27 pm
    Permalink

    I’m extremely inspired together with your writing skills as well as with the format for your weblog.
    Is this a paid topic or did you customize it yourself?
    Anyway keep up the excellent quality writing, it is rare to see a great weblog like this one these days..
    ps4 games https://bit.ly/3z5HwTp ps4 games

  • September 15, 2021 at 5:27 pm
    Permalink

    Wow, amazing blog format! How long have you ever been blogging for? you made running a blog look easy. The entire glance of your web site is magnificent, let alone the content material!

Leave a Reply

Your email address will not be published.

%d bloggers like this: