Ooni Launches Ojaja Drinks, Urges Nigerians To Embrace Made-In-Africa Products

The Permanent Chairman of the Southern Nigeria Traditional Rulers Council (SNTRC), Arole Oodua Olofin Adimula and the Natural Head of the Oduduwa race worldwide, the Ooni of Ife, Ooni Adeyeye Enitan Ogunwusi, CFR, Ojaja II, has unveiled OJAJA Soft Drinks, a new indigenous beverage brand aimed at promoting African innovation, economic self-reliance and healthier consumer choices.

Speaking in a statement on Saturday by the Director of Media and Public Affairs, Ooni’s Palace, Otunba Moses Olafare, the Ooni Ogunwusi who is also the Permanent Co-Chairman of the National Council of Traditional Rulers in Nigeria (NCTRN) described the launch as the fulfillment of a long-held vision to build a powerful brand rooted in Africa’s cultural heritage and positioned to compete confidently on the global stage.

The Ooni said the Africa of the future must be intentionally built by Africans through deliberate advocacy for excellence in locally made products.

According to him, OJAJA Soft Drinks represent more than a commercial venture; they embody resilience, enterprise and the determination to showcase Africa’s capacity to produce world-class goods defined by quality and innovation.

He noted that the brand is deeply inspired by the continent’s rich heritage and fertile resources, stressing that it stands as a declaration that Africa can create and deliver globally competitive products.

“This is more than a beverage. It is a symbol of cultural renewal and a commitment to economic transformation driven by indigenous enterprise,” he said.

Highlighting what distinguishes the product, the monarch explained that OJAJA Soft Drinks are produced with carefully sourced natural ingredients, promoting healthier living while preserving authentic African taste.

He emphasized the use of wholesome local content and reduced reliance on excessive artificial additives, describing the initiative as a new benchmark in quality, nutrition, integrity and responsible production.

The Ooni further stated that the initiative will empower local farmers and producers by drawing directly from Nigeria’s agricultural value chain.

By supporting local sourcing and manufacturing, he said the brand contributes to job creation, rural development and sustainable economic growth.

Calling on Nigerians to support the initiative, the Ooni urged citizens to prioritize Made-in-Africa goods as a pathway to economic sovereignty and shared prosperity.

He encouraged youth, entrepreneurs, investors and global partners to champion indigenous innovation and believe in the continent’s vast potential.

“With OJAJA Soft Drinks, we are igniting a movement. Let this mark the beginning of an era where African brands compete by distinction and stand proudly among the best in the world,” the Ooni declared.

The launch of OJAJA Soft Drinks, he concluded, reflects a broader commitment to building a healthier future and strengthening Africa’s economic foundation through unity, creativity and enterprise.

Meanwhile, as part of its rollout strategy, OJAJA Soft Drinks will feature a diverse and appealing range of flavors to meet different consumer preferences. The cola variants include Ojaja Zero Cola and Ojaja Cherry Cola, offering both classic and modern twists for soda lovers.

In the fruit and citrus category, consumers can look forward to Ojaja Apple, Ojaja Orange, Ojaja Lemon & Lime, Ojaja Tropical and Ojaja Tamarind, reflecting a rich blend of refreshing and culturally inspired tastes.

The specialty and bitter flavors include Ojaja Chapman, Ojaja Ginger Lemon, Ojaja Bitter Lemon, Ojaja Ginger Ale and Ojaja Soda Water, providing options that cater to both traditional and contemporary palates.