CAN Slams Peak Milk Over Offensive Easter Advert
The Christian Association of Nigeria (CAN) has condemned FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, over what it called an offensive Easter advert.
In a statement on Monday, General Secretary of CAN, Barrister Joseph Daramola, asked the company to retract the advert, tender an apology to Christians or face legal action and boycott of their products.
In the controversial advert, the company used the crucifixion of Jesus Christ as a metaphor to promote their product.
“We find this advert to be insensitive, offensive, and totally unacceptable. Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes,” Daramola said.
He added that FrieslandCampina WAMCO Nigeria PLC’s action was disrespectful to the Christian faith and an affront to millions of Christians in Nigeria and beyond